Boxing personality · Host

Steve Kim

Boxing writer since the mid-'90s · ESPN, MaxBoxing · co-host of The 3 Knockdown Rule

67.8KX

15KInstagram

2.4KSubstack

Hosts The 3 Knockdown Rule6.4M combined reach · latest episode #153Sponsor the show ›

By the numbers

counted Oct 23, 2026

Who your brand reaches with Steve Kim.

Total reach 82.8K followers across 2 platforms

5.1KViews · latest full episodeThe 3 Knockdown Rule · Oct 27

4.6KAvg views · cliplast 14 clips · The 3 Knockdown Rule

21.2Likes per 1K viewsThe 3 Knockdown Rule on YouTube

10.9Videos a weekfull episodes + clips, last 9 days

100Audio episodesThe 3 Knockdown Rule

46 minAvg episode lengthaudio feed

Reach by platform

X67.8K

82% of total reach

Instagram15K

18% of total reach

Plus 2.4K newsletter readers on Substack (not added to reach).

Videos on The 3 Knockdown Rule · views Full episode Clip avg 4.7K

70,147 views on the latest 15 videos. 21.2 likes per 1,000 views. Most watched: “Ep 47 | Oleksandr Usyk In-Studio”, 33,778. Tap a bar to watch.

The 3 Knockdown Rule · podcast audio

100Episodes in the feed

46 minAverage length

0.7New a week

Oct 27Latest

From the show's podcast feed (the one Apple Podcasts and Spotify read).

Followers are counted from the public accounts on Oct 23, 2026; audiences can overlap between accounts. Video numbers come from YouTube. Impressions, watch time and audience come from the account's own dashboard when shown, with their dates.

About Steve

Steve Kim has covered boxing since the mid-1990s, as lead columnist at MaxBoxing and with bylines on ESPN.com. He writes the "Korean Cosell" newsletter on Substack and co-hosts The 3 Knockdown Rule with Mario Lopez.