From one pair of shorts to a whole Fight City
BoxBid started with fight-night gear and a simple question: how do you make sure the fighter gets paid?
It started with fight-night gear
In 2017 we designed the fight-night outfit for one of the biggest fights in boxing history. Soon fighters were asking us for help.
Four sponsors in ten phone calls
A co-main-event fighter on a Las Vegas undercard had no sponsors. Ten phone calls later, the fighter had four.
Secure every sponsorship in escrow
On fight night another patch appeared on the shorts, one that clashed with a sponsor we had signed. Backdoor deals, missing patches and sponsor money that never reached the fighter: it only worked when payments were secured in escrow and released once the deal was delivered.
A transparent sponsorship marketplace
So we built one. Every fighter gets a real page with BoxRec data. Brands bid to be the Title Sponsor or buy a package. Prices are public, and the fighter is paid after the fight.
Merch, memorabilia, tickets and PPV
Fans came to support fighters directly with merch, memorabilia, shoutouts and tickets. Promoters came to run fight nights, PPV and their own sponsor sales.
Fight City: a whole world for fans
Fans build their own boxer, train in the gym, spar their friends, read the news, chat in fan rooms and play Fantasy Boxing, Guess the Purse and Points Bet. They earn points every day and win prizes. That's the audience brands sponsor.
Fight night has always meant family, food and a cup of folded papers with round numbers on them. Pick your round, and drawing a 12 was gold. Fantasy Boxing grew from those nights.