Sponsor letters and emails
Eight ready-to-send messages: the first email to a local business, the follow-up, a formal letter, the thank-you report and the renewal. Fill in the boxes once and every template updates. Nothing you type leaves your phone.
The templates
A business you have never spoken to: a gym supplier, a restaurant you go to, a firm in your hometown.
Hi [Contact name], My name is [Your name]. I'm a professional boxer from [Your town], and my next fight is [Fight date] at [Venue]. I'm looking for a local business to back me for this fight. In return, your logo goes on my fight shorts and my walkout gear, I post about you during fight week, and I'll share photos from fight night you can use. [Business name] is a business I already know and like, which is why I'm writing to you first. I've attached a one-page proposal with my record, my audience and three package options. Could we talk for ten minutes this week? Thanks, [Your name] [Your phone] [Your link]
A friend’s business, a former employer, someone from your gym.
Hi [Contact name], I hope you're well. As you know, I've been training for my next fight: [Fight date] at [Venue]. Fight camp costs add up (training, sparring, travel, nutrition), so I'm looking for a few local partners. I'd love [Business name] to be one of them. I've put together a short proposal with what a sponsor gets: logo placement, posts during fight week and photos from the night. Packages start at [Smallest package price]. Can I send it over, or grab a coffee this week? Thanks for always supporting me, [Your name]
No reply to your first email. Send it once; if there is still no answer, move on.
Hi [Contact name], Just following up on my email from last week about sponsoring my fight on [Fight date]. I know you're busy, so here's the short version: your logo on my shorts and walkout gear, fight-week posts to my followers, and photos from fight night, from [Smallest package price]. If now isn't the right time, no problem. Would it be OK to get in touch before my next fight? Thanks, [Your name] [Your phone]
A bigger company, a council or a business that asks for a letter on paper.
Dear [Contact name], I am writing to ask [Business name] to sponsor me for my upcoming professional fight on [Fight date] at [Venue]. About me: I am a professional boxer based in [Your town]. My record and fight history are on my page: [Your link]. What a sponsor receives: - Your logo on my fight shorts and ring-walk gear - Mentions and posts on my social media during fight week - Photos from fight night for your own marketing - A short report after the fight with photos and the posts that featured you I have enclosed a proposal with three packages and their prices. I would welcome the chance to discuss which would suit [Business name] best. Thank you for considering my request. Yours sincerely, [Your name] [Your phone]
Within a few days of the fight. This is the email that gets a sponsor to renew.
Hi [Contact name], Thank you for backing me on [Fight date]. [One line on how the fight went.] Here's what [Business name] got: - Logo on my shorts and walkout gear (photos attached) - [Number] posts during fight week that featured you (links below) - [Anything else: a mention in the local paper, a shout-out at the weigh-in] [Links to the posts] It meant a lot to have you in my corner. I'll be in touch about my next fight soon. Thanks again, [Your name]
A sponsor who backed you before. Send it as soon as the next fight is confirmed.
Hi [Contact name], Good news: my next fight is confirmed for [Fight date] at [Venue]. You were one of the first businesses to back me, and I'd like to offer [Business name] first refusal on my sponsorship for this fight before I approach anyone else. Same as last time, or I can put together something bigger. Can we talk this week? Thanks, [Your name] [Your phone]
Parents, coaches or club secretaries asking a local business to cover kit, fees or travel.
Dear [Contact name], I'm writing on behalf of [Your name], who boxes for [Gym or club] in [Your town]. [He/She/They] [is/are] competing at [Venue] on [Fight date], and we're looking for local businesses to help with the cost of kit, entry fees and travel. Competition rules can limit sponsor logos on boxing kit, so we credit supporters on the club's social media and noticeboard, and on training wear where that is allowed. We'd be glad to send photos from the event. Thank you for considering it. Kind regards, [Your name] [Your phone]
A first message on a business’s own social account. Keep it short and ask to move to email.
Hi! I'm [Your name], a pro boxer from [Your town]. My next fight is [Fight date] and I'm looking for a local partner to put on my fight shorts. Could I email you a one-page proposal? [Your link]
Tips that make the difference
Find the owner’s or marketing manager’s name. “Dear Sir or Madam” emails rarely get answered.
One page with your record, audience and packages. Make it in two minutes with the free proposal generator.
Write as soon as the fight is confirmed, so there is time to make the logo patch and plan the posts.
Send the thank-you report every time. It is the cheapest way to get the next deal.
Let brands come to you
On BoxBid, brands bid to become your title sponsor and buy your packages. Every payment is secured in escrow, and you get paid after the fight.