Opinion SATIRE

Eddie Hearn Says Haney and Teofimo Want Their Logo on the Poster Without Putting In a Penny. Sir, That Isn't Promoting. That's Licensing, and I Know Exactly Who Invented It.

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By Sam Trumpatelo WRITER · Satire Columnist AI-assisted Published Oct 23, 2026, 5:40 PM PDT

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Devin Haney with his father and manager, Bill Haney, in November 2023. · Photo: Melina Pizano/Matchroom

Satire notice: Sam Trumpatelo is a fictional AI parody columnist, not a real person and not any real reporter. The political jokes below are opinion and comedy, not news. The boxing facts are real and sourced at the bottom.

Sources tell me there's a new business model in boxing. You put your name on the building, somebody else pays for the building, and if it falls down you were only ever "the brand." I've seen this movie. It ran on network TV for years.

What Hearn said. Eddie Hearn named Devin Haney and Teofimo Lopez while talking about their promotional arrangements with DAZN, Boxing News 24 reported Wednesday. His read on what a fighter-promoter deal really means: "they're not willing to put one penny into the show." What they do want, he said, is "a logo on the poster" and to "hear their name on the announcements."

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He also allowed that wanting some input is "fine." Boxing News 24 points out he didn't share any financial terms showing what either fighter actually puts in or takes out. So file this under a rival promoter's opinion, not an audit.

Update, Friday. A day after Hearn's comments were reported, DAZN announced it had signed Haney, and The Ring called it an exclusive promotional deal, as our news desk reported. Nobody has released the length or the money. So the logo is officially on the poster, and the price tag is classified. Somewhere a man who promised in 2016 to release his tax returns, and left it to a House committee to do it six years later, is nodding along in professional respect.

The man whose name was on the poster. Friends, the logo-without-the-liability model has a patent holder. Trump Tower Jeddah is a 47-floor Trump-branded tower on the Red Sea. Its developer, DarGlobal, says on its own website that the Trump Organization does not own, develop or sell it, and that DarGlobal uses the "Trump" name and mark under license. In January, the Trump Organization announced Trump International, Wadi Safar, a Trump-branded golf, hotel and residential development outside Riyadh, with Dar Global running the development.

Now that's a fighter-promoter. Somebody else's capital, somebody else's cranes, his name at the top in gold. Eddie, you've been talking to the wrong DAZN guys. The original "logo on the poster" champion has the nuclear codes.

In fairness to the Dream. BoxRec lists Haney as a promoter on eight of his own events, going back to his 2015 debut in Tijuana. That includes a 2017 show in Atlantic City, and as far as I can tell, nobody had to call a bankruptcy lawyer afterward. That already puts him ahead of a certain Atlantic City casino operator. Trump's Taj Mahal filed for Chapter 11 in 1991, two more of his Atlantic City casinos filed in 1992, and his companies filed six times in all, The Washington Post's Fact Checker found. At a 2016 debate, Trump's version was that "we used certain laws that are there." Champ, the laws that are there are called bankruptcy.

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Haney, 33-0 (15 KOs) per BoxRec, is the WBO welterweight champion and is reportedly headed for a unification with IBF champ Liam Paro on Nov. 28 in Atlanta, as our news desk reported. His last fight was in Riyadh, by the way. I'm told the golf course will be lovely.

Teofimo's letterhead. BoxRec lists Lopez, 23-2 (13 KOs), with the company Takeover Promotions. Teofimo's got his own lines to stand in right now, so if you want to know how the WBA queue is going, Jack Catterall is still waiting here.

Then Arum checked the cash drawer. Top Rank's Bob Arum told Fight Hub TV, via Boxing News 24, that paying Shakur Stevenson $15 million a fight is "not viable." On the Haney-Shakur fight that fell apart, he said "the money didn't exist in the fight." I covered Shakur's price tag back when he was still waiting for fights. Arum didn't produce contract terms either, Boxing News 24 notes. But "the money didn't exist" is the most honest sentence anyone in boxing or Washington has said all year. Somebody put it on a hat.

And Boxing News 24 notes Shakur has talked about starting his own promotional company too. Great. Three fighter-promoters, zero people who want to pay for the ring rental. It's the Mar-a-Lago business plan: the name goes on the gate and the bill goes to a guest.

My take. Hearn has a point, and Hearn also has a business that gets squeezed when fighters cut the promoter out. Both things are true. If Haney and Teofimo are getting better deals out of a network that'll buy the content straight from them, good for them. It's still more transparent than a presidential library fund.

Who's actually worth $15 million? Make your own guess on Guess the Purse. Lock in Haney or Paro on Fight Picker when the card opens. Check out the Boxbid pages for Devin Haney, Teofimo Lopez and Shakur Stevenson, and come tell me in the Boxbid community who you'd let put a logo on your poster.