Advertising Policy

What an ad on boxbid.io may show, who sees it and where it never appears. It applies to every ad, however it was booked.

Draft, October 2026. To be reviewed by BoxBid’s lawyer before ads are sold online.

1. Every ad is labelled

Cards say “Sponsored”, banners “Advertisement”, and billboards and brand names in Fight City “Ad”. “Presented by” only ever appears next to an Ad label. BoxBid’s own promotions say “From boxbid.io”. Labels can’t be removed or restyled.

2. Who sees what

BoxBid is open to fans 13 and up. The advertiser’s category decides the audience.

CategoryRule
Boxing gear & equipment Everyone
Gyms & fitness Everyone
Apparel & shoes Everyone
Events & tickets Everyone
Media, streaming & podcasts Everyone
Food & drink (no alcohol) Everyone
Local business Everyone
Tech & apps Everyone
Cars & transport Everyone
Professional services Everyone
Other Everyone
Energy drinks
High-caffeine drinks are not marketed to under-18s.
18+ only
Supplements (claims backed by real studies)
Only with claims backed by real studies, and never shown to teens.
18+ only
Dating
Adults only.
18+ only
R-rated films & games
R-rated films and games are for adults.
18+ only
Sportsbooks, casinos, sweepstakes casinos
BoxBid’s own rule is no real sportsbooks (the same rule as Points Bet), and the betting ad code needs 73.6% of an audience to be 21+, which a site open to fans 13 and up can’t promise.
Not accepted
Alcohol
The alcohol ad code needs 73.8% of an audience to be 21+, which a site open to fans 13 and up can’t promise.
Not accepted
Cannabis & CBD
Not legal for under-21s, and BoxBid is open to fans 13 and up.
Not accepted
Tobacco & vapes
Never on a site open to teens.
Not accepted
Weapons
Not accepted on BoxBid.
Not accepted
Adult content
Not accepted on BoxBid.
Not accepted
Political campaigns
BoxBid takes no political campaigns.
Not accepted
Crypto trading
Crypto trading is too close to gambling for a site open to teens.
Not accepted

18+ ads are shown only to fans known to be 18 or over (from their date of birth at sign-up, or an age check), and never on the log-in or sign-up pages.

Show partners on the Fight City ring mat Draft · for the lawyer to check
The four corners of every Fight City ring mat carry The 3 Knockdown Rule, a BoxBid show partner. The corners are not ad spots and are not sold through BoxBid’s ads. When a show partner presents its segment with a brand from a category that is 18+ only or not accepted here, that brand is shown only to fans known to be 18 or over, never to teens, guests or fans whose age we don’t know. Ads in refused categories, including sportsbooks and casinos, alcohol and crypto trading, are still not accepted anywhere on BoxBid.

3. What an ad may not do

  • Make claims that are false, misleading or can’t be backed up. Health, fitness and supplement claims need real scientific support.
  • Look like a BoxBid feature, a fighter’s own post, a news story or a system message, or use fake buttons, fake close buttons or fake alerts.
  • Use a fighter’s name or picture without their permission. A fighter promoting a brand must say so, with “#ad” or “Paid partnership” at the start.
  • Show hate, harassment, sexual content, or violence outside the sport.
  • Target or collect information from anyone under 18.
  • Link anywhere but the advertiser’s own working page: no automatic downloads, no hidden redirects, no harmful software.
  • Carry tracking pixels or scripts. Tags in the link itself (such as utm_source) are fine.

4. Where ads never appear

Checkout and payment pages, signing and paying for deals, the auction bid box, fighter pages, Points Bet, accounts, and the Main Event Center or any page whose main purpose is a video. No ads play before, on or around a YouTube video. One ad per phone screen, no pop-ups, no ads that follow you down the page, no sound unless you tap.

5. Formats

FormatWhat we need
CardLogo (square, at least 200 × 200, PNG, JPG or WebP, up to 1 MB), a headline up to 40 characters, one line up to 90, a button up to 14, and a link starting with https://.
BannerPhone 640 × 200 or 600 × 500, up to 1 MB; wide screens 1940 × 500, up to 2 MB. Plus your logo and a headline (used for screen readers and smaller spots).
Fight City billboard2048 × 1024, up to 3 MB. Without it we draw your logo and headline on the board.

6. Review

A person checks every ad, and every change to an ad, before fans see it, within one business day. We may ask for a change, or refuse an ad and refund it in full. We may take down a running ad that breaks this policy.

7. Privacy

Ads follow the page, never the person. They are chosen by the page they are on, with no profiles, and ads carry no tracking of their own: no advertising trackers, from us or any other company. We count ad views and clicks ourselves and report them to advertisers only as totals. To measure how the site itself is used, BoxBid uses Google Analytics (with consent where the law requires it, and with Google’s advertising features switched off) — see the cookies page.

Advertiser Terms · Questions: info@boxbid.io